Medical Sales Representative

Medical Sales Representative (QP: LFS/Q0401)

Sector: Life Science

Industry Highlights

The Indian pharmaceuticals market is the third largest in terms of volume and thirteenth largest in terms of value[1]. The Indian pharma industry, which is expected to grow over 15 per cent per annum between 2015 and 2020, will outperform the global pharma industry, which is set to grow at an annual rate of 5 per cent between the same period[2] Some of the major factors that contribute to the growth in the industry are increased consumer spending, rapid urbanization and raising health care insurance. The impressive growth in the industry is reflective of the increased employment opportunities in the sector.


Course Highlights:

The course is intended to equip the successful trainees with the requisite skills and knowledge to become a key link between pharmaceutical companies  and  healthcare  professionals. On completion of the course, the trainees will be  well versed with the key tasks to be undertaken by the Medical Sales Representative which include contacting potential customers such  as primary  care  centres,   hospitals  and pharmacies,   identifying   their   needs, convincing   them   that   the   products (medicines or medical devices) of his/her company can best satisfy their needs; closing  the  sale according  to the  terms  and  conditions;  and  providing  an  after-sales service


Desirable Personal Traits

·         Good communication skills

·         Customer oriented

·         Good decision making abilities

·         Analytical and critical thinking ability

·         Customer Centricity


Career Options:

Medical Sales Representatives, Medical Sales Associate



150 hours of Internship with leading companies in the pharmaceutical industry


Assessment and Certification:

Continuous assessment is carried out by the Training Service Provider and final assessment by an independent assessor, assigned by the Sector Skill Council. Certificate will be issued by Government of Kerala and the Sector Skill Council, to successful trainees.

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