Thousan Splendid Stars
Mass Recruitment Campaign
One of the major attractions of ASAP is its foundation module comprising of Communicative English and IT. These modules are offered by Skill Development Executives. Considering the bandwidth of the project, it is estimated that approximately more than 3000 skill development executives are required during the project period. With a view to address this huge demand for skill development executives, ASAP adopted an unique but unparallel strategy, a mass campus recruitment drive from 190 Arts and Science College and a campaign was planned under the title “Thousand Splendid Star”.
|The Campaign was aimed to recruit 3000 students who are good in English Communication and basic IT skills and put them in a residential training programme and select a minimum of 1000 candidates as skill development executives based on their attitude and competency. ASAP has joined hands with National Service Scheme and FM radios of the state. Thousand Splendid Star Campaign has arranged at three phases. At the first phase, a three day campaign organized in all Arts and Science Colleges across state with the active support of National Service Scheme. Mock interview, Vilambarajada, Poster campaigns etc were organized during this period.||...With a view to address the huge demand for almost 3000 skill development executives, ASAP adopted an unique but unparallel strategy, a mass campus recruitment drive from 190 Arts and Science College and a campaign was planned under the title “Thousand Splendid Star”...|
At the second stage, immediately after the campus campaign of three days, a campus show was organized with the support of FM radios of Kerala. Radio Jokies from different FM Radio stations visited all colleges and popularized the concept of “Thousand Splendid Star” Campaign. On the same day a recruitment café was set up in the institutions where facility was arranged for students to enroll their details for recruitment on the website developed for the purpose.
A team consists of English Faculty from colleges and Industry Professionals from Public Sector Undertaking companies conducted group discussion and interview. Students who have score 60% and above were selected for further selection process. 5110 students were selected through this one month long Thousand Splendid Star Campaign.