Additional Skill Acquisition Programme (ASAP) Kerala, A Government of Kerala Company invites Online application for digital marketing team for various positions for a period of one year. Interested candidates may apply via ONLINE mode only by filling the prescribed application form (https://forms.gle/GZouqp5abxWp8DZq5).
The last date for submitting the online application will be 17.06.2024, 5 PM
Mode of selection will be through Written Test & Personal Interviews / Personal Interviews alone (Online/Offline) which will be intimated later.
Note: The Selected candidates will be posted at ASAP HQ, Trivandrum .
1. Social Media Manager
1. Number of Vacancy: 1
2. Educational Qualification: Any Graduation or Post Graduation
3. Experience: Minimum 2 years of experience in Social Media Marketing and Management. Should have at least 1 year of experience in managing a team. Proof of experience to be produced through a certificate from the employer or a salary certificate from the employer.
4. Salary: Depending on experience.
5. Job type: Full Time
Job Description:
This person shall have expertise in the features of multiple social media platforms and know end-to-end details regarding the web platforms. Posting content on social media and other web platforms after assessing the right times to increase visibility, maintaining friendly relationships with the users by interacting with them, and ensuring that the relevant data with respect to the social media platforms are shared with the respective teams are among the primary responsibilities of this position.
∙ Strategy Development: Develop, implement, and manage our social media strategy to increase brand awareness, engagement, and conversions.
∙ Content Creation: Ensure that content is created and curated, and manage published content (images, video, written) that is engaging, on-brand, and optimised for each platform (Instagram, LinkedIn, Facebook, X). ∙
Community Management: Monitor and respond to comments, messages, and reviews across all social media platforms to foster a positive community and add value to the user’s experience.
Campaign Management: Plan and execute social media campaigns, including budget planning, content ideation, and implementation schedules and maintain a social media content calendar to ensure consistency and accountability.
∙ Analytics and Reporting: Analyse social media metrics to measure the success of campaigns and strategies, providing insights and recommendations for improvement. ∙ Collaboration: Work closely with the marketing team, designers, and other departments to ensure cohesive messaging and branding across all channels.
∙ Trend Monitoring: Stay up-to-date with the latest social media best practices and technologies among different demographics in Kerala and apply this knowledge to enhance the company’s social media presence.
∙ Influencer Outreach: Identify influencers and celebrities to connect with to expand our reach and credibility.
∙ Social Listening: Monitor online conversations and trends to understand consumer sentiment and inform content and engagement strategies.
∙ Copywriting: Have a knack for copywriting to create copies for social media platforms, and have a good understanding of scripting.
2.Video Editor and Digital Media Specialist
1. Number of Vacancy: 2
2. Educational Qualification: Bachelors/Diploma in relevant field shall be preferred (Any graduate with relevant experience may apply)
Skills: Knowledge in Adobe Premiere Pro, Adobe AfterEffects, DaVinci Resolve, iMovies Final Cut Pro. And Adobe Illustrator
3. Experience: At least 2-3 years of experience in the relevant field with proof of experience in the form of certificate from the employer or a salary certificate from the employer.
4. Salary: Depending on experience
5. Job type: Full Time
Job Description:
● Video Production: Edit raw footage into polished videos for a variety of platforms, including social media, websites, and marketing campaigns.
● Content Creation: Collaborate with the marketing and creative teams to develop video concepts, storyboards, and scripts that effectively communicate our brand message.
● Digital Media Management: Oversee the planning, execution, and optimization of digital media projects, including video, audio, and graphic content.
● Post-Production: Handle all aspects of post-production, including colour correction, sound editing, special effects, and motion graphics.
● Project Management: Manage multiple video and digital media projects simultaneously, ensuring timely delivery and adherence to project guidelines.
● Brand Consistency: Ensure all video and digital content aligns with the brand’s visual identity and voice.
● Technology Utilisation: Stay up-to-date with the latest video editing software, tools, and trends to continuously improve content quality and efficiency.
● Collaboration: Work closely with other team members, including graphic designers, writers, and marketing professionals, to ensure cohesive and integrated digital media strategies. Assist and support the Social Media Manager with activities.
● Performance Analysis: Analyse the performance of digital media content and provide insights and recommendations for improvement.
● Asset Management: Organise and maintain a library of digital assets, including raw footage, completed videos, and project files.
● Camera Operation: Knowledge on how to operate cameras, setup lighting and audio equipment to capture professional footage in various environments.
3. Content Creator and Copy Writer
1. Number of Vacancy: 1
2. Educational Qualification: Any Graduate/Post Graduate with excellent command over both Malayalam and English language may apply.
3. Experience: Minimum of 2 years of relevant experience with proof of experience in the form of certificate from the employer or a salary certificate from the employer
4. Salary: Depending on experience
5. Job type: Full Time
Job Description:
This person will be responsible for developing compelling content that aligns with our brand voice and engages our audience across multiple platforms. This role requires a blend of creativity, strategic thinking, and excellent writing skills to produce high-quality content that drives traffic, engages customers, and generates leads.
Key Responsibilities:
● Content Creation: Develop high-quality content including blog posts, articles, social media posts, website copy, email newsletters, and marketing materials.
● Copywriting: Write clear, compelling, and persuasive copy for various marketing and advertising campaigns.
● Research: Conduct thorough research on industry-related topics to ensure content is accurate, relevant, and up-to-date.
● SEO Optimization: Implement SEO best practices to increase website traffic and improve search engine rankings.
● Social Media Management: Create and manage content for social media platforms, ensuring consistency in tone and style.
● Content Strategy: Collaborate with the marketing team to develop and execute content strategies that align with business goals and target audience.
● Editing and Proofreading: Edit and proofread content for grammar, punctuation, style, and accuracy.
● Analytics: Monitor and analyze content performance using tools such as Google Analytics and social media insights to optimise future content.
● Brand Voice: Ensure all content adheres to the company’s brand voice and guidelines.
● Documentation: Knowledge on Office suite to create effective presentations and prepare reports for the Digital Marketing team.
4. Graphic Designer
1. Number of Vacancies: 2
2. Educational Qualification: Bachelor's degree/Diploma or higher in a creative field. 3. Experience: Minimum 2 years of working experience in using Adobe Suite(Photoshop, Lightroom) and Canva, and 3 years of experience using the same for personal and creative projects with proof of experience in the form of certificate from the employer or a salary certificate from the employer.
4. Salary: Depending on experience
5. Job type: Full Time
Job Description:
The candidate must have a strong portfolio showcasing their design skills and experience in creating visually appealing content for both print and digital media. The Graphic Designer will be responsible for producing high-quality visual content that aligns with our brand identity and supports our marketing and communication efforts.
Key Responsibilities:
● Visual Content Creation: Design and produce graphics, illustrations, and layouts for a variety of media including websites, social media, advertisements, brochures, and presentations.
● Brand Consistency: Ensure all designs adhere to the company’s brand guidelines and maintain visual consistency across all platforms and materials.
● Collaborate with Teams: Work closely with marketing, product, and content teams to develop creative solutions that meet project objectives and deadlines.
● Concept Development: Generate innovative design concepts and ideas that effectively communicate the desired message to the target audience.
● Project Management: Manage multiple design projects simultaneously, ensuring timely delivery and high-quality output.
● Image Editing: Edit and retouch images to enhance their quality and impact.
● Typography: Utilise typography effectively to create visually appealing and readable designs.
● Software Proficiency: Use graphic design software such as Adobe Photoshop and applications such as Canva to create and refine designs.
● Print Production: Prepare and deliver print-ready files, coordinating with external printers as necessary.
● Feedback Implementation: Incorporate feedback from team members and clients to refine and improve designs.