Customer Relationship Manager




Industry Highlights:

The Indian auto industry is one of the largest in the world and accounts for 7.1% of the national GDP. In 2014-15, 31% of small cars sold globally were manufactured in India. The two-wheelers segment with 81% market share is the leader of the Indian automobile market owing to a growing middle class and a young population. The Indian automotive sector has the potential to create 65 million additional jobs and contribute over 12% to national GDP, as per the Automotive Mission Plan 2016-26[1].

Course Highlights:

The course shall equip successful trainees with the knowledge and skills required for assisting in sales support and expansion through customer satisfaction, enhancing customer experience at the dealership showroom, recording their effectiveness and supervising the overall implementation. Trainees shall be trained to enhance customer experience at the dealership showroom, manage customer relationship and quality service, supervise and evaluate performance, plan and organise work to meet expected outcomes, work effectively in a team, and maintain a healthy, safe and secure working environment.

Desirable Personal Traits:

  • Good communication, consultation and convincing skills
  • Ability to plan and prioritise

Career Options:

Job prospects: Customer Relationship Manager, Backend Sales Manager


150 hours of internship with leading automotive dealerships

Assessment and Certification:

Continuous assessment is carried out by the Training Service Provider and final assessment by an independent assessor, assigned by the Sector Skill Council. Certificate will be issued by Government of Kerala and the Sector Skill Council, to successful trainees.


  • Students enrolled in Plus One in any stream;/ Students enrolled in 1st year of Bachelor’s Degree course in any stream;
  • Students who have successfully completed ‘Aptitude Test’ and ‘Personal Interview’
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