Additional Skill Acquisition Programme (ASAP) Kerala, A Government of Kerala Company, invites online application for the position of Communication Specialist. Interested candidates may apply via ONLINE mode only by filling the prescribed application form given in the website of ASAP (www.asapkerala.gov.in/careers/).
The link for online application will be active from 28.02.2025
Application Link:
https://forms.gle/1yRTnALVAt4b5Aa78
The last date for submitting the online application will be 09.03.2025, 5 PM
Communications Specialist
Number of Vacancies: 1
Salary:Rs.50,000 – Rs.75,000 per month.
Job Type: Full-time (On contract basis)
Location: ASAP HQ Thiruvananthapuram, Kerala
Job Description:
The Communications Specialist will lead both strategic and operational aspects of ASAP Kerala’s internal and external communications. This dynamic role requires effective management and synchronisation of communications efforts across various divisions, ensuring alignment with the broader marketing and organisational goals. This position supervises the Programme Manager (Documentation) and works closely with the Public Relation team to streamline external communications.
Key Responsibilities:
- Develop and implement comprehensive communication strategies that align with ASAP Kerala’s objectives and enhance its public image.
- Oversee the creation of high-quality content across all communication channels, ensuring consistency and alignment with strategic goals.
- Collaborate closely with various verticals within ASAP Kerala to identify and develop compelling stories and best practices. Formulate and execute a comprehensive dissemination plan to ensure optimal reach and engagement with all produced content.
- Collaborate closely with the PR Team to ensure that press releases and media interactions are handled effectively, aligning with broader communication strategies.
- Oversee the strategic development and day-to-day management of ASAP Kerala’s website, ensuring it accurately reflects the organisation's brand and mission.
- Curate and maintain a comprehensive photo repository, engaging professional photographers to capture high-quality images that support and enrich our visual narratives. Oversee the strategic deployment of these visuals across all communication platforms to enhance storytelling and audience engagement.
- Enhance internal communication processes to ensure clear, timely, and effective dissemination of information within the organisation.
- Strategise, initiate and maintain partnerships with potential organisations
- Manage communications with various stakeholders, including government bodies, NGOs, and the private sector, to support strategic partnerships and initiatives.
- Lead the response to communications crises, ensuring that ASAP Kerala maintains its reputation and addresses public concerns swiftly and effectively.
- Supervise the Programme Manager (Documentation) and ensure the quality of editorial content and designs of internal products, such as reports, brochures, and digital content.
- Guide and mentor the communications team. Collaborate with the marketing, public relations, and digital media teams to ensure cohesive branding and messaging.
- Oversee and coordinate the engagement of creative agencies, consultants, and vendors to ensure seamless implementation of communication strategies. Responsible for monitoring their performance, ensuring deliverables align with ASAP Kerala’s objectives, and maintaining budget and schedule compliance.
- Monitor and evaluate the effectiveness of communication strategies and initiatives, using key performance indicators to make data-driven adjustments.
- Perform other duties as assigned
Educational Qualification:
Full-time Master’s degree in Communications, Mass Communications, Journalism, Public Relations, or a related field, obtained from a reputed university or institute.
Required Skills and Experience:
- Candidates with 7-9 years’ experience in communications preferably within the education, NGO, or government sector.
- 3-4 years’ experience in development and implementation of communication strategy preferably in the social development/skill enhancement is required.
- Experience working in Govt ecosystem will be an added advantage.
- Relevant experience in content creation, across legacy and digital channels – experience of audio-visual content, social media strategies and content, writing and editing, are preferred.
- Demonstrated skill and experience in leading and mentoring a team for at least 4-5 years
- Relevant experience in Media relations and dealing with public relation agencies preferred.
- Capable of conceptualising and executing strategic communication plans that align with organisational goals.
- Exceptional Verbal and Written Communication including Malayalam. Ability to craft clear, persuasive, and concise communications.
- Proven ability to lead and inspire a team of communication professionals.
- Analytical Skills: Strong ability to analyse data, trends, and public opinion to inform communication strategies.
- Able to adapt strategies in real-time based on feedback and evolving organisational needs.
- Fluency in Malayalam and English is required. Knowledge in Hindi will be an added advantage.
- Possess exceptional computer knowledge and extensive experience within a designing ecosystem. Provide expert guidance to designers and the web development team, ensuring the effective use of technology in creating and maintaining digital assets.
It shall be noted that admittance to various stages of the recruitment will be provisional only, and will not confer any claim unless various other conditions of selection processes are satisfied. Detailed scrutiny of the application/credentials will be conducted before the written test / interview appointment. Any discrepancy found during the detailed scrutiny will result in the rejection of the candidature.
ASAP Kerala reserves the right to shortlist only a limited number of candidates for the written test/interview, based on marks secured in their qualifying examination/Interview , desirable qualifications, experience (if any) or location. Candidates should clearly mention the marks scored in their qualifying examination (graduation / post-graduation) in the application.
Canvassing in any form will lead to disqualification. In the event of any information provided by the candidate being found false or incorrect at any stage, their candidature/appointment is liable to be cancelled/ terminated without any notice. ASAP Kerala reserves the right to fill or not fill the posts advertised.