Additional Skill Acquisition Programme (ASAP) Kerala, A Government of Kerala Company, invites online application for the position of Marketing Communication Manager. Interested candidates may apply via ONLINE mode only by filling the prescribed application form given in the website of ASAP (https://asapkerala.gov.in/careers/).
Application Link:
https://forms.gle/cENcpktx5Y2FGFTf7
The last date for submitting the online application will be 05.02.2025, 5 PM.
Marketing Communication Manager
Number of Vacancies: 1
Salary: Rs.1,00,000 – Rs.1,25,000 per month.
Job Type: Full-time (On contract basis)
Location: ASAP HQ Thiruvananthapuram, Kerala
Educational Qualification:
Full-time Master’s degree in Marketing, Communications, Business Administration, or a related field from a reputed university or institute, with marketing communications as a subject of study.
Job Description:
The Marketing Communications Manager will lead ASAP Kerala’s marketing communications strategy across all platforms and initiatives. This pivotal role includes developing, implementing, and monitoring marketing strategies that align with the organisation’s goals and enhance its public visibility and engagement. The Marketing Communications Manager at ASAP Kerala will supervise a dynamic team structured to handle various aspects of communication, both internal and external.
Key Responsibilities:
- Strategic Marketing Leadership: Develop and execute comprehensive and integrated marketing communication campaigns across all channels, including events/shows/conferences, digital, media relations and social media in alignment with ASAP Kerala’s objectives.
- Collaboration: Collaborate with cross-functional teams to develop compelling, targeted content, and identify channels and platforms, that effectively communicate our value propositions to target audience.
- Digital Marketing: Lead digital marketing activities covering paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
- Brand Management: Oversee the management of the ASAP Kerala brand across all platforms, ensuring consistency and alignment with the overall strategic objectives.
- Campaign Management: Design and execute comprehensive marketing campaigns that effectively promote ASAP Kerala’s courses and initiatives, tracking campaign performance and ROI.
- Stakeholder Engagement: Develop and maintain relationships with key stakeholders, including media, government bodies, and educational partners, to enhance the organisation’s reach and reputation.
- Team Leadership: Manage and mentor the marketing communications team, fostering a creative and productive environment.
- Budget Management: Plan and manage the budget, monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns
- Analytics and Reporting: Utilise analytics tools to track marketing performance and adjust strategies as needed to meet objectives.
- Crisis Management: Handle communications crises and manage sensitive information, ensuring the organisation maintains a positive public image.
- Vendor and Agency Oversight: Coordinate with external agencies and consultants to ensure that all marketing materials meet ASAP Kerala’s standards and strategic goals.
- Perform other duties as assigned.
Required Skills and Experience:
- Minimum 10-12 years of relevant experience in marketing communications, preferably within the education, NGO, or government sector.
- Proven track record in developing successful marketing strategies and campaigns.
- Strong leadership skills with at least 5 years of experience managing a team.
- Excellent communication and interpersonal skills, capable of effectively articulating ideas and engaging various audiences.
- In-depth knowledge of digital marketing tools and platforms, including social media management.
- Experience in managing budgets and marketing projects from conception to completion.
- Fluent in Malayalam and English; proficiency in Hindi is considered an advantage.
- High level of proficiency in computer skills and familiarity with the latest marketing technologies and digital platforms.
It shall be noted that admittance to various stages of the recruitment will be provisional only, and will not confer any claim unless various other conditions of selection processes are satisfied. Detailed scrutiny of the application/credentials will be conducted before the written test / interview appointment. Any discrepancy found during the detailed scrutiny will result in the rejection of the candidature.
ASAP Kerala reserves the right to shortlist only a limited number of candidates for the written test/interview, based on marks secured in their qualifying examination/Interview , desirable qualifications,experience (if any) or location. Candidates should clearly mention the marks scored in their qualifying examination (graduation / post-graduation) in the application.
Canvassing in any form will lead to disqualification. In the event of any information provided by the candidate being found false or incorrect at any stage, their candidature/appointment is liable to be cancelled/ terminated without any notice. ASAP Kerala reserves the right to fill or not fill the posts advertised.
